Exito Court Circumstance Analysis
Exito Court Case Analysis
Facts from the case:
Wanted to build a positive photo as a drive-in hotel. Desired to enhance the picture. They wonder: Is transfering (Changing of image) the important thing? Or are generally there other important elements? Started as being a drive-in hotels but commonly known rear end motor accommodations. Location of the first hotel, Anito Lodge, is within Pasig Metropolis. 1976, several more motels in Pasig and Caloocan. Early 1980s, more sites in Sta Mesa and Pasay.
The corporation divided the areas covered in to districts: North and Southern; to provide to get a more efficient operating of the sites. 1980s, that they adopted the term motel.
1986, sites had been divided among two sons.
Archie California king: First Victoria Court. (Pasig)
Logo: Elegant looking female; Cautious and husshed create: Privacy, Good manners, Prompt and Efficient Services, World-Class Services, State-of-the-art House cleaning. At the time the paper was written, you will discover 9 motels.
Tenets: Top quality, Service, Hygiene, and Benefit.
Motels are getting to be so bad a term that Velhagen couldn't even declare he was in the motel organization.
Exito Court wanted to change the picture of motels and remove the judgment and kinkiness attached to it. Their strategy is to reposition themselves being a high-end, high-quality drive-in lodge. Since Victoria court wished to create a positive image and enhance it is image continually, they had taken several actions to effect its approach. Though there is no mention that sales ended uphad been eroded because of public judgment, they wished to retain consumers rather than reduce them. There was more and more hotels being constructed around city manila.
Improve the picture of the sector.
Offer collection, top class, hotels facilities.
Pursue Excellence in
contribution to community, and
in dealing with organization partners.
Adverse image of a motel.
Employees did not buy into the...