SIMPLE FACT SHEETS
The PRADA Group
PRADA Group selling distribution stations
Guard licensing and training agreements and joint projects
PRADA Group numbers
PROFILE FROM THE PRADA GROUP
Prada started in Miami in 1913 by Mario Prada, Miuccia Prada's grand daddy, who exposed in the exclusive glass-covered Galleria Vittorio Emanuele II game in Miami an exclusive shop selling leather bags, trunks, beauty situations and luxury accessories, rapidly becoming a favourite port of call for the more elegant and refined people of the Western european aristocracy and upper classes. In 1919 Prada was appointed Established Supplier for the Italian Hoheitsvoll Household; as a result, it was allowed to incorporate the House of Savoy's coat of arms and knotted rope design into its logo. Back in the seventies, Miuccia Prada and Patrizio Bertelli started their collaboration, laying the fundamentals for you can actually subsequent foreign development. Nobile Bertelli is a first in the luxury market to introduce a new business model, applying uncompromised quality over the whole creation chain and a constant, very careful control over the complete process. Miuccia Prada's creativity, able to infuse her use thoughts associated with her daily experiences and observations of the environment in an original impressive way – thus expecting trends -- never transcends the brand's quality core-value and ancient craftsmanship know-how. This skilful balance helps Prada to become internationally famous, so much so it turned out recognized as one of the 100 brands with the many value in the world (Source: Interbrand).
A key feature of Prada is it is capacity for development in all areas. Being a leading in presenting a new way in the full network, Prada is the first to start a new, revolutionary concept of shops - the so-called Prada Epicenters -- designed by internationally acclaimed are usually such as Rem Koolhaas and Herzog & de Meuron. An example which was later and then all the leading brands in the market. Today the Prada brand includes in a number of and could leather items, ready-to-wear and footwear which usually synthesize an innovative, sophisticated and modern design and style coupled with the quality typical of handcrafted products. Prada is usually active in the eyeglasses, fragrance and mobile phone sectors.
Prada's rayon go beyond the confines of fashion: art, structures, cinema and culture in general are an important part of the brand's core values. The Fondazione Prada (Prada Foundation) was established in 93 to present " the most radical intellectual problems in modern-day art and culture”. That organizes modern art demonstrates and other ethnical activities which may have enjoyed wonderful consensus on an international level. The Prada Transformer in Seoul – designed in cooperation with architect Rem Koolhaas – represents one of the most latest expressions of this approach. In March twenty eight, 2011 the Fondazione Prada announced the new exhibit space in Venice, the Ca' Corner della Regina, an traditional palazzo for the Grand Apretado which is likely to be renewed over a period of 6 years together with the goal of offering to the city of Venice, and further than, a
stimulating program of important situations in the realm with the Arts. By May 23 to Oct 2, 2011 Ca' Part was opened to the general public with its initial exhibition telling the multiple activity of the Fondazione Prada, such as the task for the new permanent space in Milan – created by architect Rem Koolhaas – to be unveiled in 2013.
Prada is part of the PRADA Group, one of many global leading companies inside the luxury goods sector, which will embodies an original business model that successfully combines industrialised production processes with highly sophisticated workmanship and superb handcrafted goods. The PRADA Group also includes Miu Miu - Miuccia Prada's vision of the alternative style – a brandname with a...