Both the organizations we chose to review were " Sasazu" and " M1 lounge". These two organizations have a big business lead in the Czech Republic's nightlife by successful the population over with their preference in music, guest looks and great selection of drinks. The first part of this kind of report will probably be dedicated to the business referred to as Sasazu and the second part will be focused on M1. Just by entering to particulars with these two agencies, we consider showing you the common interests and many differences among leading program conclusion.
Since 2009, Sasazu has become one of the biggest locations in Prague offering a great advantaged night life, dining providers, access to a parking lot, visitor appearances and a very large dance floor.
Diverse marketing ideas were stated during quite a few classes, just like Products, Companies and encounters. In the case of Sasazu, it's a service (because it offers activities on the market that are intangible) and an experience (it's building a deeper that means associated with the support. If Prague's nightlife chosen to test out Sasazu and likes it soon after, a romantic relationship will happen between them. Sasazu will end up starting their entry doors more often to new clientele)
Sasazu features approached the public by inventing an environment where a person can not only have a peaceful meal with many kinds of cuisine but can be as well lead straight to a golf club scene without any means of transportation for a passionate night of music and drinks. This strategy is useful in the world of nightlife considering you aren't a player in a win game. The client can have a nice dinner while deciding whether or not he or she should go clubbing through the ambitious nights of Sasazu's excellent music. Guest appearances attract many clienteles from several ages to come and get a glance of the evening scene along with many designed nights they may have at this club. By promoting these evenings, Sasazu has earned a reputation as one the elite nightclubs in the Prague area. Talking about reliability, Sasazu is nearly the only golf club in Prague, which has basic safety frames on the entrance; therefore despite the fact that rates are bigger, people spend on their own enjoyment security.
Sasazu's target group is mainly the top class population of the Prague district considering it's high prices and sophisticated style. The various other target group is the students of universities here in Prague and high colleges; these students come to see their favorite artists perform on stage while getting students discount because of the infamous ISIC card.
Positioning: by segmenting their very own prospective consumers, Sasazu differentiates itself via any other golf club in Prague whilst offering a spacious environment combining music, amazing food all in one. Their very own services will be impeccable, so it's only usual that they will always be positioned as one of the leaders in Prague. We are able to observe the picture that Sasazu has provided just by requesting any person in Prague about their impressions about the golf club. Sasazu also launched the Member's Team program due to the most devoted guests; one can possibly easily signup online and find the card, that gives specials rates, free entry for selected events, and preferential entry to the team, etc .
The market philosophies we found ideal associated with Sasazu are: the market concept (A club/restaurant has one key objective, for making money. This could only be created by maintaining a long-term marriage with the customers by gratifying their needs, which usually Sasazu has done greatly) and the societal concept (Determining the needs from the target groups and gratifying them to the maximum).
M1 lounge, which was created by a popular Magician known named " Johnny Magic ", has also been towards the top of the membership scene known for it's visitor appearances, delicious cocktails and eventful themed nights.
Like Sasazu, the M1 lounge has got the same promoting concepts: service (providing something that is intangible) and encounter...