Citi Trends Exterior and Interior Environmental Evaluation
Summer 11, 2012
Ivonne Bates (Ivy)
Citi Trends Exterior and Internal Environmental Examination
Citi Tendencies has been in existence since 1953. They may have 511 retailers in both urban and rural markets in up to 29 states since April 28, 2012. They sell name brand apparel, such as Apple Bottoms, Coogi, Dereon, Akademicks, Mecca, Baby Phat, Rocawear, and Impotence Hardy, to name a few. They also bring name brand add-ons to highlight the clothing. Citi Trends is proud to trade their products for as much as 60 % away other stores' prices (cititrends. com fashion clothing store). This conventional paper will include a and inside environmental research of Citi Trends, including the most important exterior environmental take into account the remote, industry, and operating conditions, the most important internal strengths and weaknesses, a great assessment with their resources, and an analysis of their competitive position and possibilities. Most critical External Elements in the Distant Environment
Factors that Citi Trends are unable to control from the remote environment. The remote control environment of Citi Trends includes monetary factors, cultural factors, politics factors, and technological factors (Frenz, 2012). Citi Tendencies Economic Elements
Citi Trends' most important financial factors really are a fall in client transactions and below typical total cost of client purchases. The reason for these elements was a defying economy for essential customers. The downfall in the economy has already established a large effect on many businesses. Consumers have not been spending the amount of money they accustomed to spend plus some have halted shopping altogether for brand name clothing deciding for heaper brands to stretch their very own dollar because of a low economic system (Form 10-K for Citi Trends Incorporation., 2012).
Citi Trends Cultural Factors
Within fashion trends certainly are a major sociable factor for Citi Tendencies. The clothing sector universally and Citi Tendencies essential customers are specifically exposed to quickly changing products. Citi Developments will have to anticipate and identify any within fashion trends to allow them to make ideal changes in the products they take (Citi Trends Inc. contact form 10-K, 2011). Citi Developments Political Factors
An increase in minimum wages is one of the main political factors that may have results on Citi Trends. Citi Trends' present employees and new employs will have to produce at least the new federal government minimum salary of $7. 25 hourly. This means any employees currently working for a price of listed below $7. 25 per hour will have to be raised into a level of shell out at or above this kind of rate. The increase in bare minimum wages would have an other effect on Citi Trends' financial circumstances and their benefits of operations (Citi Styles Inc. type 10-K, 2011). Citi Styles Technological Factors
Today's technology moves along at a fast rate. Citi Trends uses many information technology systems, just like IBM personal computers, software programs to back up many parts of its business, point-of-sale computer software to operate their cash signs up, hand-held scanners to indicate sown and reticket items, and computer software from Workday to procedure payroll and simplify human capital administration processes. They must stay up to date on any upgrades and updates necessary to their computer software to perform satisfactory business businesses (Citi Tendencies Inc. contact form 10-K, 2011).
Citi Trends P. Elizabeth. S. To Analysis
PoliticalEnvironmental Regulations, Current Federal government Minimum Wage Law, Proposed New National Minimum Income Law, Antitrust Laws, Fair Trade Decisions, Tax Programs| EconomicThe current recession of the house economy in the United States, Current economic depression of the Global economy| SocialFashion trends, shops located in urban city locations in tough areas whose annual household income ranges by $20, 000-$40, 000 targeting specifically the urban African-American shopper| TechnologicalNew developments in software, Upgrades and updates in current software presently...
References: Business Library. (2006). Citi Styles builds success targeting city fashion. Retrieved from
Citi Trends, Incorporation. Form 10-Q. (2011). Gathered from http://google.brand.edgar-online.com/EFX_dll/EDGARpro.dll?fetchfilingHTML1?ID=82776844sessionID=ecVPFWRLX2KfaR7
Citi Trends, Incorporation
Fulcrum Request. (2010). Selling clothing stores. Industry Information. Retrieved coming from http://www.fulcrum.com/clothing_appraisal.htm
Haynes Publishing Group
Hoovers. (2012). Citi Trends, Incorporation. Retrieved from http://hoovers.com/company/citi_trends_inc/ryxfkif-1.html
Macroaxis. (2012). Citi Trends range of employees. Gathered from http://www.macroaxis.com/invest/ratio.CTRN--number_of_employees
Guide for Business Compensation[any Record Index