Service Request SR-KF-013 Paper
Ongart Peng Ratchaworapong
Company: Kudler Fine Foods
Objective: Analysis of Frequent Buyer Program
Tackled To: Higher Management
Official: Ivan Eugene
Date: September 16, 2013
At my evaluation the Frequent Shopper Program which the company is attempting to put into action, I noticed a couple of issues that may occur and so I want the company to be aware of all of them in order to effectively address those to take precautionary steps to reduce the likelihood of their particular occurrence. Problems revolve around legal matter, the need for security and ethical confidence.
Ethical Problems & Tips
According to the format which identifies the Regular Shopper Plan, " Kudler's new project is monitoring purchase behavior at the specific customer level and rendering high value offers through a collaboration with a dedication points software. вЂќ This kind of raises the potential for customer info to be utilized for data mining purposes. Because outside options or agencies can get the information in order to market and push goods to the respective customers based upon their ordering habits. This may very well bring about them being inundated with countless advertising in the form of unsolicited emails. Talking about which, your business must reassure the customers that ethical suggestions are in position if their delicate information is definitely obtained by simply an not authorized source, so that the ones dependable will be kept accountable and compensation be made to the consumer. This could extend to other forms of misuse with customer info. Properly implementing some type of ethical guidelines may help to prevent the improper use of information. This will not only shield customers, by simply Kudler too.
Legal Issues & Key Points
The next issue deals with potential legal concerns which may occur in the form of...